Mayesh Wholesale is a family owned, nationwide floral supplier known for providing premium fresh flowers and design-forward inspiration to florists and event professionals.
The problem
Their marketing team approached me to create an illustrated merch line celebrating their loyal, flower-loving customers. They introduced the concept of “Petalheads,” a playful riff on “metalheads,” to capture the spirit of their passionate community.
The Strategy
My solution for the overall design and illustration
