Overview

Unlucky Jewellery is an alternative jeweler based in the UK. They are known for their bold, irreverent designs that blend fine materials with playful, often subversive motifs. Their brand is inspired by rockabilly imagery & American Traditional tattoo styles of the 1950’s.

This branding solution gives a nod to this vintage aesthetic, while remaining edgy and modern. I designed the logo, brand style guide, and further rollout. This included packaging, business cards, and merch.